Jaguar Land Rover Australia is proud to announce the launch of a partnership with Merivale, one of Australia’s leading hospitality groups, in an exciting move designed to build new lifestyle dimensions into its customer experience. Merivale operates a booming portfolio of close to sixty restaurants, hotels, bars and event spaces, all focussed on delivering a world class guest experience.
“There are great synergies between our customers”, says Jaguar Land Rover Australia’s Managing Director Matthew Wiesner. “The unique partnership gives us a chance to showcase our latest Land Rover and Jaguar vehicles in unexpected ways.
Justin Hemmes, Merivale Chief Executive Officer, adds: “I’m a great admirer of Jaguar Land Rover on both a personal and a professional level. This represents an exciting opportunity for Merivale to partner with two like-minded brands and work with an iconic car marker who also shares our passion for innovation.”
The partnership will kick off this summer with a programme incorporating ride-and-drive experiences, bespoke customer events and showcases, focusing initially on the Jaguar XE, one of the most exciting new Jaguar models ever released. These events will take place across the broad range of Merivale venues, which range from Newport Arms and Papi Chulo in Sydney’s north to ivy in the CBD and Coogee Pavilion in the east. Jaguar Land Rover and Merivale’s offerings align enormously well, with their collective customers encompassing the wide ranging demographics of families, young adults, professionals and mature individuals – all those who enjoy exciting and memorable experiences, quality offerings and beautiful design.