Jaguar Australia has announced the appointment of a new brand ambassador, digital entrepreneur Bianca Cheah. Bianca will be amongst the first in Australia to drive the All New Jaguar F-PACE, the ultimate practical sports car.
Bianca Cheah is the founder and managing director of leading digital publication Sporteluxe.com. A successful business woman and Australian model, with a career spanning over 10 years, Bianca has a background in media and interior design, and her blog Sporteluxe has developed a cult following, leading the way in the luxury wellness space and building an international following.
Says Matthew Wiesner, Managing Director of Jaguar Land Rover Australia: “We are delighted to be partnering with Bianca Cheah. Bianca is a young, digital entrepreneur who relates very strongly to Jaguar’s style and design. Her style, drive and international success are very much aligned with the Jaguar brand, now and into the future.”
Bianca joins fellow ambassadors Adam Gilchrist and Kris Smith to the Jaguar brand.